BusinessLens · Market report
Coffee Shop
Boise, Idaho
Market Score
Moderate Opportunity
Out of 100 · market viability
Executive Summary
A coffee shop in Boise, ID scores 64/100. Market conditions support a new coffee shop, with an estimated average annual revenue of $41,284. The market appears balanced, with 249 expected target customers per competitor. Revenue is a modeled scenario, not a guarantee.
- Competitor density
- 53/100 · 45%
- demand
- 62/100 · 20%
- population
- 100/100 · 10%
- income
- 92/100 · 10%
- growth
- 58/100 · 15%
Market Score = sum of each factor score × its weight.
Revenue Potential
Supporting factors Medium confidence
- Population
- 235,701
- Target customers (% of population)
- 8%
- Income adjustment
- ×1.09
- = Target customers in town
- 20,642
- Avg visits (2/month)
- 24
- Avg ticket
- $7
- = Total town market
- $3.47M
- ÷ (83 competitors + you)
- 84
- = Your median revenue
- $41K
low scenario
$27K
annual estimate
median scenario
$41K
annual estimate
high scenario
$58K
annual estimate
Competition Analysis
- Competition Level
- High
- Market balance
- Balanced
- Estimated Competitive Presence
- 249 expected customers per competitor
Medium confidence
Estimated from industry density benchmarks. Competition is estimated and may not include every business.
Town Data
- Population
- 235,701
- Median household income
- $81,308
- Households
- 99,616
- Population growth
- +1% / year
U.S. Census Bureau ACS 2023 5-year (Boise City city, Idaho)
High confidence
Key Opportunities
- Median household income of $81,308 supports premium pricing.
Key Risks
- Lower barriers to entry may encourage additional competitors.